The ability to define one’s strengths and effectively communicate what makes each individual unique compared to others is essential for the new generations preparing to enter the job market.
A training session on Personal Branding strategy was awarded to students of the Master’s Degree in Public and Corporate Communication at the Università Suor Orsola Benincasa, winners of the “Donna Innova” contest, presented by General Manager Alessandra D’Amelia as part of the Business Strategy course led by Professor Alessandra Storlazzi.
During the session, students had the opportunity to work on the Personal Branding Canvas with Massimiliano Linguiti, Innovation Coach, Business Designer, and Facilitator, developing a personalized strategy and a concrete action plan to enhance their professional image.