The event “Metaverse or Multiverse: Just Hype or a Real Opportunity for Work and Business?”, organized by Palazzo Innovazione School, explored two concepts that have rapidly and decisively taken over the internet. A clear understanding of these technologies is essential to uncover their potential and future developments in the business world.
During the event, we examined the applications of the metaverse and multiverse across various industries, from marketing to retail, healthcare to entertainment, and tourism to food.
Simonetta Pozzi, storyteller, mentor, and VR/AR marketing consultant, introduced participants to the metaverse and multiverse, discussing the underlying technologies, analyzing benefits and risks, and presenting real-world case studies.
Participants also had the opportunity to gain hands-on experience with tools such as cardboard viewers, Meta Quest, social VR environments, and extended reality (XR), as well as receiving guidance on managing VR-based projects.