On Friday, March 14, 2025, Palazzo Innovazione hosted the presentation of the book Guida pratica al marketing della generosità – Coccolare le persone in un mondo in cui tutti urlano by Raffaele Gaito, one of the most followed experts in marketing, business, and artificial intelligence.
The event offered an opportunity to discover the behind-the-scenes of the author’s work. With over 20 years of experience, he has created a handbook that goes beyond theory, proposing a genuine, ethical, and generous approach to marketing.
Participants explored topics related to both B2C and B2B, through practical examples and case studies.
At the end of the presentation, attendees could purchase the book and join a signing session — a special opportunity to meet Raffaele Gaito in person and take part in an evening full of insights and reflections.